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    Meet Luc Boris André, 26, professional dancer and one of the campaign models in our aw_2017 collection. He prefers to spend his time in Nørrebro - a part of Copenhagen that houses many different cultures, pedestrian streets with cafés and low-key concert venues.

    Earlier this year, we had him and his crew from Uppercut dancing through Copenhagen where he lives - check out the video by following this link:

    Style is everything

    The profession I’m in demands hard work, everyday. I love dancing because it puts a lot of pressure on me. It’s an amazing rush when you’re on the floor and everyone’s looking - the adrenaline pumps through your veins. Your only goal is to show off and inspire.

    I have to give all I’ve got at every opportunity. Challenges make me feel alive. I don’t want just to be the guy behind the artist doing the same as everyone else on stage. I want to be respected for who I am and what I bring to the floor.


    Dancing is life - a way to express yourself through moves; sometimes without even knowing where it brings you.

     A great dancer is able to show his personality through his choreography – that’s what makes you unique, and being unique is mandatory if you want to be respected in our line of work.


    I reckon my style reflects my personality. It has to, otherwise moves wouldn’t mean a thing. Being real is everything. That rule applies in every matter if you ask me.


    On the floor, I often bring different genres together, creating compositions that allow me to be different from my competitors.

    I combine hip-hop and modern when I dance - the same way I assemble suit pants and hoodies when I stroll, always with the aim to create a look that portraits who I am, without necessarily reflecting what’s trending. I feel better when I wear a fresh outfit. Great style is possessing the ability to combine old and new, and I get inspired when I spot a person who manages to do so. 

    I see a lot of similarities between dancing and picking outfits. Both show a side of me as a person. The most important thing for me is to feel great about how I dress – cause a confident attitude always make you look better.




    Find us this summer in London and Copenhagen for our new SS18 collection.
    Jacket Required in London 26th - 27th of July.
    The Old Truman Brewery | Hanbury Street | London E1 6QL

    Ciff in Copenhagen 9th - 11th of August.

    Bella Center | Center Boulevard 5 2300 | Copenhagen S


    You have most likely noticed that spring has arrived. We have our headquarter in Copenhagen and with spring comes a new suit. From Suit. We’ve asked our chief designer Aske Nørregaard a few questions since the new styles are not as formal as one would probably would think...
    Aske - you’ve introduced a new line of suiting this spring. Tell us about the idea:
    - We wanted to rethink the whole - and traditional - way we think about suits - and how we wear them. The new suits from the SP17 collection have been designed for several purposes and looks and that is why the suits can be used as a slightly formal work suit, as a laid back looking suit or for a night out. That was a necessary thing to have in mind during the design process - a “normal” suit can not be used in the same ways - in our minds that is.
    A suit is normally considered “formal wear”, but you’ve toned that down a bit. How come?
    - We wanted to bring down the jacket to a less formal status - and integrate it to a part of the everyday outfit; even for people who wouldn’t
    wear a blazer to work. The look and shape of the jacket will however be able to look differently according to the other garments the man will be wearing - and what context he will be in. The conclusion must be to keep the style and the idea of the blazer jacket, but to make it - and wear - a bit less formal.
    So, three “new” objects to go with a suit could be…?
    - You will never go wrong with a T-shirt, a pair of sneaks and a cap! Just think in terms of objects that a banker in a suit never would wear, and there you go.


    Interview made by Nicolaj Klingenberg, lifestyle blogger and owner of my-pleasure.dk