Meet Luc Boris André, 26, professional dancer and one of the campaign models in our aw_2017 collection. He prefers to spend his time in Nørrebro - a part of Copenhagen that houses many different cultures, pedestrian streets with cafés and low-key concert venues.
Earlier this year, we had him and his crew from Uppercut dancing through Copenhagen where he lives - check out the video by following this link:
Style is everything
The profession I’m in demands hard work, everyday. I love dancing because it puts a lot of pressure on me. It’s an amazing rush when you’re on the floor and everyone’s looking - the adrenaline pumps through your veins. Your only goal is to show off and inspire.
I have to give all I’ve got at every opportunity. Challenges make me feel alive. I don’t want just to be the guy behind the artist doing the same as everyone else on stage. I want to be respected for who I am and what I bring to the floor.
Dancing is life - a way to express yourself through moves; sometimes without even knowing where it brings you.
A great dancer is able to show his personality through his choreography – that’s what makes you unique, and being unique is mandatory if you want to be respected in our line of work.
I reckon my style reflects my personality. It has to, otherwise moves wouldn’t mean a thing. Being real is everything. That rule applies in every matter if you ask me.
On the floor, I often bring different genres together, creating compositions that allow me to be different from my competitors.
I combine hip-hop and modern when I dance - the same way I assemble suit pants and hoodies when I stroll, always with the aim to create a look that portraits who I am, without necessarily reflecting what’s trending. I feel better when I wear a fresh outfit. Great style is possessing the ability to combine old and new, and I get inspired when I spot a person who manages to do so.
I see a lot of similarities between dancing and picking outfits. Both show a side of me as a person. The most important thing for me is to feel great about how I dress – cause a confident attitude always make you look better.